Digital transformation firms sell the meeting before the artifact. Engineering-led DevRel flips that: show the code, explain the tradeoffs, publish the docs, build the reference implementation, and earn trust before asking for the room.
30 minutes. No deck.
What I Ship
Every engagement ends in something your developers can clone, read, or watch. Not a slide about it.
A working implementation your team clones and runs, with a walkthrough of the decisions and tradeoffs behind it.
Short, sharp video lessons that build trust and adoption without standing up a content team.
Make the useful thing first. Developers trust what they can run, not what they're shown. Let the work earn the room.
Why Work with Release Mode
Led by Principal Consultant Lee Flannery.
I write code daily and build the reference implementations myself, so I meet your developers as a peer who shares their constraints.
I debug with your engineers in the morning and frame DevRel ROI for leadership in the afternoon.
The goal isn't dependence on me. I leave your team able to keep earning developer trust on their own.
Proof, not promises
Same idea as the pitch: the artifact does the talking. Here is work you can run, read, or watch right now, and what happens when developers engage with it.
116K+ developers reached
One post on Anthropic acquiring Bun. The goal isn't impressions. It's making developers care enough to have an opinion.
Open-source multi-agent daily briefing system. Python agents, TypeScript MCP servers over stdio, Pydantic contracts. Built in public, with published docs.
An app shipped end to end, with the build filmed start to finish. The video walkthroughs of the decisions and tradeoffs are the real artifact here.
The content engine: essays and code-first videos that take developers from idea to working prototype. 29 public repos behind it.
“This was an incredible submission. Really put a lot of time and effort into this — super creative build. He's doing some amazing work and videos on his YouTube as well. Big shout out.”
Tell me where adoption is stuck, and I'll show you how engineering-led DevRel earns your developers' trust.
30 minutes. No deck.